University Campuses Across the Country Launch the “Size Doesn’t Matter” Campaign
TORONTO – February 18, 2010 – Students from 23 universities across the country have joined together to launch a nationally branded and coordinated campaign called Size Doesn’t Matter. Aimed at highlighting the multitude of Israeli accomplishments and contributions, this campaign is the result of the combined efforts by the Canadian Federation of Jewish Students (CFJS), local Hillels, Jewish Student Associations, and Israel on Campus organizations across Canada.
The Size Doesn’t Matter campaign is a cutting-edge social media experience that will include viral videos, an interactive website, feature films and promotional items. In addition, this campaign will host some of the world’s most respected speakers on issues related to the Middle East, including: Khaled Abu Toameh, Dr. Joel Kotek, Dr. Mohammed Wattad, and Ismael Khaldi.
“We are very excited about this campaign,” said Rebecca Cherniak, Israel Affairs Chair for the Canadian Federation of Jewish Students. “On many Canadian campuses, Israel is often vilified by anti-Israel proponents. The Size Doesn’t Matter campaign will showcase an Israel that many students have never seen before.” strong
For more information, please visit www.sizedoesntmatter.ca